Your own website or just a Booksy profile in 2026: what salons, barbers and clinics in Poland should choose

What you get with Booksy

Booksy combines two things: software for running your salon (Booksy Biz) and an app where clients search for services and book appointments. According to the Booksy price list, the flat subscription includes, among other things:

• unlimited online bookings, a calendar and a client database,
• automatic appointment confirmations and reminders (reminders are always free), plus 100 free marketing text messages included in the subscription,
• integration with Google, Facebook and Instagram, meaning a booking button in those places,
• no-show protection features, a waiting list, service packages, treatment forms and consents, and reports.
• On top of that, you are listed in the Booksy app, where clients browse salons nearby. That is a real source of new clients that a website on its own does not give you.

What Booksy costs per the November 2026 price list

Below is what the official Booksy Biz price list for Poland showed when I opened it on November 6, 2026. Prices change, so check them again before you decide.

• Subscription: 145 PLN net per month plus VAT. Each additional user is 35 PLN net per month plus VAT, and from the tenth staff member on Booksy charges no extra fees. There is a 7-day free trial.
• Boost, i.e. extra visibility in the app: no monthly fee to turn it on, but each new Boost client comes with a one-time commission of 45% net of the value of all services from their first completed visit, capped at 250 PLN net.
• Without Boost, according to the price list, you pay no commission for new clients.
• In-app payments: mobile payments 1.89% of the gross amount plus 0.49 PLN per transaction, Tap to Pay 1.49%, and payment with a Booksy gift card 3%.
• Marketing text messages beyond the 100 included: 0.10 PLN net each.

A Boost example: if a new Boost client books services worth 200 PLN, the commission is 45% of that, so 90 PLN net. Their later visits carry no commission. For an expensive service, say 800 PLN, 45% would exceed the cap, so the 250 PLN net limit applies. Whether Boost pays off depends on whether the client comes back. For a regular client the one-time commission is an acquisition cost; for a one-off visit it is a large share of the revenue.

Who holds the data and the client relationship

According to Booksy's privacy policy (updated October 3, 2025), Booksy International is the controller of the data it processes in that role, such as the data in a client's app account. When a client books an appointment with you, your salon processes their data as a separate controller and is itself responsible for that processing.

In practice this means the client has an account with Booksy, not with you. You have them in your Booksy Biz database, but the same app also shows them other salons nearby. There is nothing wrong with that; it is how every multi-business platform works. Still, it is worth knowing that you share the client relationship with the platform, and that the rules and prices are set by Booksy.

Your own website works differently: the domain, content, photos, service descriptions and newsletter are yours and don't depend on another company's terms. Whether or not you have a website, check in Booksy Biz how to download your client list, and remember that sending offers requires the client's marketing consent.

Visibility in Google: your name vs. local searches

There are two kinds of searches. The first is a search for your name: the client knows the salon and types it in. In that case a well-completed Google Business Profile is usually enough, and your Booksy profile may show up in the results too. The second is local searches, such as “barber Mokotów” or “brow lamination Gdańsk”. Here what matters is how Google rates your business against others.

Google's help center lists three factors for local results: relevance, i.e. how well a profile matches the search; distance from the person searching; and prominence, i.e. how well known the business is. Prominence is influenced, among other things, by the number of websites that link to the business and by the number of reviews and how positive they are.

A Booksy profile is a page on Booksy's site, and the platform decides how it looks and how it is laid out. Your own website gives you room to describe each service, your prices, photos of results, directions and client questions, which is exactly the content that helps match your business to specific searches. In my experience local searches are where a website helps most, although no website guarantees any particular position in Google.

When a Booksy profile alone is enough

Not every salon needs a website. A profile alone is usually enough when:

• you work on your own or in a small team, and your schedule is filled by regulars, referrals and the Booksy app,
• your services are easy to pick from a list and don't need a longer explanation,
• you don't have time to maintain extra content, and your Google Business Profile and Instagram are complete and connected to Booksy booking.

In that situation it is better to polish your Google Business Profile and collect reviews than to force a website that nobody will keep up to date.

When it is worth having a website alongside Booksy

A website makes sense as a complement when:

• you want to be found for searches like a service plus a neighborhood or city, not just for your name,
• your services need explaining: clinic treatments, contraindications, how to prepare for a visit, before-and-after results,
• you have several people on the team and want to show their specialties, not just a list of services,
• you are building a brand: you sell cosmetics, vouchers or training, or you want to collect sign-ups for your own newsletter,
• you want a place online that doesn't depend on a single platform, in case the price list changes or you move to another booking system.

How to connect your website, Booksy and Google Business Profile

The setup that works best is one where the website explains and persuades, and Booksy takes the bookings. A few concrete steps:

• A “Book an appointment” button on the website leads to your Booksy profile via your commission-free link or an integration. According to the Booksy price list, no Boost commission is charged when a booking comes from your commission-free link or an integration, or when the client is already in your Booksy Biz database.
• Google Business Profile: put your website's address in the “Website” field. You can connect bookings in two ways. Booksy includes an integration with Google in the subscription (check Booksy's help center for how to set it up), and according to Google's help center you can also add up to 10 booking links to your profile yourself and mark one as preferred.
• The same details everywhere: your name, address and phone number should be identical on the website, in Booksy and in your Google Business Profile. Booksy's materials on Reserve with Google (UK version) list matching details, such as address and phone number, as a condition for connecting your profile with Google.
• Reviews: Booksy reviews stay in Booksy. Ask happy clients for a Google review as well, because according to Google the number and rating of reviews affect a business's prominence. On the website you can show selected reviews and say where they come from.
• A link to the website in your Instagram and Facebook bio, and from the website to Booksy: the client is always one step away from booking.

I build websites for beauty salons, barbers and clinics that work with Booksy or take bookings directly on their own site. A simple multi-page website usually takes about 2 weeks, and a website with its own booking system about 3 weeks. If you'd like me to assess whether a website would make a difference in your case, get in touch through the contact form.

Frequently asked questions