03 portfolio
Złota Apartments Warsaw.
Inside the project.
A website I built for boutique apartments in central Warsaw. Scroll to see exactly what went into it. See the live site ↗
- 01 · design
Luxury that shows from the very first second
Designed from scratch for boutique apartments next to the Palace of Culture. Elegant typography, calm colors and five language versions: PL, EN, DE, UK and RU.
- 02 · bookings
Booking right from the first screen
The guest picks an apartment and dates, and the Hotres system with a channel manager keeps availability in sync on the website, Booking.com and other platforms. Direct bookings with no commission.
- 03 · apartment 63A
Stone, light and the Palace outside the window
Each apartment has its own page, its own story and a gallery of photos refined for the website.
- 04 · apartment 65A
Paris in the middle of Warsaw
A second apartment with a completely different feel. Within seconds, the guest knows which one is right for them.
- 05 · trust
Guest reviews on the website
Real reviews from booking platforms, shown right where the guest makes the decision.
- 06 · guide
A guide to the neighborhood
Museums, restaurants and attractions sorted into categories, each with directions on a map. Guests plan their stay, and Google gets the kind of content it likes.
- 07 · seo
A blog and FAQ that bring in traffic from Google
Guides, answers to guest questions, structured data, WebP images and a file for AI assistants. The result after 3 months:
- impressions
- 17.1k
- clicks
- 320
- avg. position
- 6.3
- CTR
- 1.9%
- 08 · accessibility
A website for everyone
Contrast, keyboard navigation and screen reader descriptions, checked with the automated axe test.
